1. Program Overview

1.1. Go Rewards is an opt-in customer loyalty program offered by Go Colors ("Go Rewards" or the "Program") designed to enhance the shopping experience through exclusive benefits.

1.2. The Program is designed to provide eligible members with exclusive benefits, personalized offers, promotional privileges and partner benefits based on their engagement and purchase behaviour.

1.3. Participation in the Program is voluntary and subject to these Terms & Conditions, as amended from time to time.

2. Enrollment

2.1. Customers can enroll in Go Rewards by completing the prescribed sign-up process available through Go Colors stores, website, CRM communications or any other designated enrollment channel.

2.2. To complete enrollment, customers may be required to provide accurate and complete information, including:

• Name

• Mobile Number

• Date of Birth

• Anniversary (optional)

• Email Address

• Gender

2.3. Customers are responsible for ensuring that all information provided is accurate and up to date.

2.4. Only customers who successfully complete the enrollment process and provide the required consent shall become Go Rewards members and be eligible for Program benefits.

2.5 Customers age must be 18 years or above.

3. Membership Status

3.1. Customers who have not enrolled in Go Rewards or have not provided the required consent shall be treated as Non-Members and shall not be eligible for Go Rewards benefits.

3.2. Membership status is determined based on the qualifying purchases and criteria established by Go Colors 

3.3. Membership tiers are classified as follows:

4. Customer Segmentation

4.1. Members shall be segmented based on their eligible purchase behaviour and engagement with Go Colors.

4.2. Benefit allocation shall be dynamic and may change based on customer engagement, purchase frequency, transaction value or any other criteria determined by Go Colors.

4.3. Higher-engagement members may receive a broader range of benefits, while new or low-engagement members may receive entry-level benefits.

4.4. Membership tier upgrades or downgrades may occur periodically based on the member's qualifying purchases and engagement.

5. Launch & Existing Customer Migration

5.1. At the launch of Go Rewards, customers who had previously provided consent to participate in the Program may be automatically enrolled.

5.2. Such customers may be assigned an initial membership tier based on their eligible purchase spend during the previous twelve (12) months.

5.3. Existing consenting customers may initially be segmented into:

• Annual eligible purchase spend below Rs.4,000; or

• Annual eligible purchase spend of Rs.4,000 or above.

5.4. Go Colors reserves the right to modify these launch criteria as required for operational or business purposes.

6. Post Go-Live Segmentation

6.1. Customers enrolling after the official launch of Go Rewards shall be segmented solely based on eligible purchases made from 30th January, 2026 onwards until 365 days of data are available, after which segmentation shall be based on eligible purchases made during the preceding 365 days.

6.2. Historical purchases made prior to enrollment may not be considered for determining membership tier unless otherwise specified by Go Colors.

6.3. Customer segmentation and benefit allocation shall continue to evolve dynamically based on future purchases and ongoing engagement.

6.4. Engagement may include purchases, channel preference, campaign participation, profile completion etc.

7. Program Benefits

7.1. Members may receive one or more of the following benefits depending on their membership tier and eligibility:

a. Birthday rewards or gift vouchers.

b. Early access to sales, launches and new collections.

c. Exclusive promotional offers on selected products.

d. Curated partner offers across lifestyle, beauty, travel, entertainment, experiences or other categories.

e. Additional benefits, rewards, campaigns or promotional privileges introduced by Go Colors from time to time.

7.2. Benefits offered to members may differ by membership tier.

7.3. Go Colors may introduce, modify, replace, suspend or discontinue any benefit at its sole discretion without prior notice.

8. Benefit Eligibility

8.1. Members become eligible for Program benefits only after successful enrollment.

8.2. Certain benefits may be subject to:

• Minimum purchase value

• Validity period

• Redemption conditions

• Product exclusions

• Campaign-specific conditions

• Membership tier eligibility

8.3. Birthday and anniversary benefits shall be available only if valid dates have been provided before the applicable eligibility period.

8.4. Cancelled, returns or refunded purchases may not qualify as eligible purchases and Go Colors may adjust membership status or benefits accordingly.

9. Customer Communications

9.1. Members may receive Program-related communications through one or more of the following channels:

• WhatsApp

• SMS

• Email

• Website banners

• In-store communication

• Any other digital channel introduced by Go Colors

9.2. Communications may include:

• Program invitations

• Enrollment reminders

• Benefit unlock notifications

• Birthday and anniversary wishes

• Personalized offers

• Promotional campaigns

• New collection launches

• Sale announcements

• Other customer engagement communications

10. Technology Platform

10.1. Go Rewards is powered and administered through Easyrewardz Software Services Private Limited (Easyrewardz) loyalty platform and associated technology integrations.

10.2. The platform may be used for customer enrollment, data capture, segmentation, benefit allocation, campaign management and CRM communications.

10.3. Go Colors may at its sole discretion migrate the Program to another technology platform or service provider in whole or in part to support the continued operation, enhancement or administration of Go Rewards. Such migration shall not by itself, affect the validity of a member's enrollment or eligible benefits, subject to these Terms & Conditions.

11. Member Responsibilities

11.1. Members must maintain accurate personal information in their Go Rewards profile.

11.2. Members are responsible for protecting their registered mobile number and any OTPs or verification credentials used for enrollment or redemption.

11.3. Membership benefits are personal, non-transferable and may not be sold, assigned, exchanged or redeemed for cash unless expressly permitted.

12. Changes to Membership & Benefits

12.1. Go Colors reserves the right to review, modify, suspend, upgrade, downgrade or terminate any membership tier, benefit structure, eligibility criteria or Program feature at any time.

12.2. Program benefits are not guaranteed and may vary based on customer engagement, purchase history, campaigns, business requirements or operational considerations.

12.3 Employees of Go Fashion (India) Limited, its affiliates, and their immediate families are not eligible to participate

13. Suspension & Termination

13.1. Go Colors reserves the right to suspend or terminate a membership without prior notice if:

• Fraudulent activity is suspected;

• False information has been provided;

• The Program or voucher is misused;

• These Terms & Conditions are violated; or

• Required by law.

13.2. Upon termination, all unused Program benefits may stand cancelled unless otherwise decided by Go Colors.

14. Privacy and Data Usage

14.1. By enrolling in Go Rewards, the customer consents to the collection, storage, processing and use of their personal information for the administration and operation of the Program, in accordance with Go Colors' Privacy Policy and applicable laws.

14.2. Personal information may be used to facilitate membership enrollment, verify customer identity, determine eligibility, allocate benefits, communicate Program updates, send personalized offers and rewards and enhance the overall customer experience.

14.3. Go Colors may engage authorized service providers, technology partners or third-party vendors to administer certain aspects of the Program. Such parties shall process customer information only for purposes related to the Program and in accordance with applicable data protection requirements.

14.4. Members may choose to opt out of promotional or marketing communications at any time. However, Go Colors may continue to send communications necessary for the administration of the Program, including enrollment confirmations, benefit notifications, redemption information and other service-related messages.

14.5. Customers may update or correct their personal information through designated Go Colors channels. Members are responsible for ensuring that the information provided remains accurate and up to date.

14.6. Go Colors reserves the right to retain customer information for such period as may be required for the administration of the Program, compliance with applicable laws, resolution of disputes, or enforcement of these Terms & Conditions.

15. General

15.1. Enrollment in Go Rewards constitutes acceptance of these Terms & Conditions. 

15.2. Go Colors shall not be liable for any loss, delay, interruption or failure in the redemption of Go Rewards benefits resulting from any technical failure, system outage or unforeseen technical issues by Easyrewardz loyalty platform and associated technology integrations.

15.3. New Delhi and Hyderabad Airport stores, exhibition stores and marketplaces are excluded from the Program.

15.4. Go Colors may amend these Terms & Conditions at any time without prior notice.

15.5. The Program is promotional in nature and does not create any vested right in any benefit or reward.

15.6. Go Colors' decision regarding Program eligibility, segmentation, benefit allocation, redemption, or any dispute arising from the Program shall be final and binding, subject to applicable law.

15.7 For any questions or assistance regarding the Program, customers can contact the dedicated shopping helpline or reach out to Go Colors customer care number 18001239953.

15.8 The company reserves the right to modify, suspend, or terminate the Program at any time, with or without notice, at its sole discretion. Participation in the Program is ongoing until the customer’s eligibility is revoked or the Program is terminated.

15.9 This Program shall be governed by the laws of India. Any disputes arising out of or in connection with this Program shall be subject to the exclusive jurisdiction of the courts located in Chennai, Tamil Nadu India.